Dr. Brianna Rhue - Investing in Yourself & Embracing Risk

In this episode, we sit down with Dr. Brianna Rhue—optometrist, tech entrepreneur, and national speaker—to explore why growth and risk-taking are essential ingredients for a fulfilling career. From co-founding Dr. Contact Lens to redefining what it means to lead in optometry, Brianna shares her journey of betting on herself, embracing discomfort, and building a career that lights her up. If you’ve ever felt boxed in by your job title, this conversation will inspire you to take the leap toward your own version of success. 

Transcript

Fred H. Cho 0:00

Welcome to another episode of 20 Happy Careers with doctors Fred and Riyad, real conversations about the imperfect path to a happy career. My name is Dr. Fred Cho, a travel optometrist, and I'm here with my co-host, Dr. Riyad Chemist, a sports and neuro optometrist. I. so today we're diving into why investing in personal growth and embracing risks is essential for building a fulfilling career. And we have the perfect guest to explore this with us, Dr. Brianna Ru is an optometrist tech entrepreneur and national speaker dedicated to reshaping the future of iCare. She's the co-founder of Dr. Contact lenses of platform helping practices grow and reclaim control by automating, reorder. Engaging patients and connecting prescriptions back to the doctor. Clinically, she specializes in myopia management, keratoconus and ocular disease at our own private practice. A passionate advocate for innovation and leadership in optometry. Dr. Ru speaks widely on AI business strategy and the evolution of practice management. We're thrilled to welcome Dr. Brianna. Welcome to the show.

Brianna Rhue 1:05

Thanks for having me, Fred, and let's go.

Riyad Khamis 1:08

Yeah, so let's do this. And I know you're based in Florida, which is probably one of my favorite places. We're in Canada, so one of my favorite places to visit in the winter. I will say a quick story though you're in Fort Lauderdale or close to that area, right?

Brianna Rhue 1:21

Yep.

Riyad Khamis 1:21

my last memory of Fort Lauderdale wasn't super pleasant because my family's a huge Oilers fans, and we went down for game one of Stanley Cup finals two years ago, and Florida shut them at three. Nothing. So it was a quick trip. We were in and out and didn't leave super happy, but, but I always loved Fort

Brianna Rhue 1:37

There you go, man. Doing it second year in a row, Stanley Cup.

Riyad Khamis 1:42

the team. Okay, perfect. We always start with the tough question at the beginning here. So was there an ever a time you didn't enjoy your work, and what was the key to finding fulfillment? Again, I.

Brianna Rhue 1:55

Yeah, so little quick history I like to say I've become or have been an optometrist since I was in second grade. And my optometrist changed my life by giving my first pair of glasses my mom, I remember him begging him to put me in contact 'cause I was a dancer, cheerleader, gymnast, like glasses don't really fit in too. That and also had some mean girls. So that's kind of what molds everybody, right? I knew what optometry was 'cause I grew up in it and had great mentors. His name is Scott Morris. He had come to lecture to our third year optometry school class, and I. Remember, I'm like, oh my gosh, people are speakers. Like, I didn't realize this career had so many different paths that you could take. And I was like, oh, I'm a performer. I love to do that. So I went and shadowed him. But that's kind of when it started. I was like, oh my God, the rest of my life is gonna be like saying one or two. Myopia management wasn't out yet. And that seed of speaking. I, you know, I wasn't passionate about glaucoma, I wasn't passionate about this. Then that find your niche thing where remember in school was like, find your niche. Find your niche, and it just. Was eating, eating at me 'cause I hadn't found it yet.

Riyad Khamis 3:12

Okay.

Brianna Rhue 3:13

I was like, God, this sucks. I'm gonna be in a dark room the rest of my life. Counting to the number two, I do count to the number eight, just to like throw in some, you know, fun.

Riyad Khamis 3:19

it, keep it fresh.

Brianna Rhue 3:21

Yeah. Make sure we can still count. And then myopia management fell into my lap. And I ran with it. That was my soapbox, has become my soapbox. I went to another amazing mentor, Scott Pearl. There's a lot of Scots in my life. Scott Pearl invited me to Vision by Design and I invested in this expensive conference because we're used to paying what, two, $300 for some continuing education. This one was over, over that by a lot. It's like, Brianna, just do it. I trusted him. I went, I came back, wrote a lecture. Seriously that night I was like, I wish they would've said it this way. Like that four days could have been condensed into an hour. So I'm really good at like, what's the meat?

Riyad Khamis 4:09

Right.

Brianna Rhue 4:10

How do you put this into action? And that's where that was kind of the loop.

Fred H. Cho 4:15

Yeah. Well, thank you for sharing that story. And I think oftentimes that the title kind of boxes us in, like school trains us to be one thing and one thing only. Right? Which is like the optometrist, the bread and butter. But I think a lot of the joy can be found by going outside of that. What else can I do with this? Right? Can I be, is it speaking? Is it like incorporating travel? Optometry, another friend of mine. He has a 3D printing business for optometry tools, like for the exam room. So I think it's really cool that you touched on that story of expanding beyond just what is possible.

Brianna Rhue 4:51

Yeah, I think optometry, the day you graduate school, that's just the starting line

Fred H. Cho 4:56

Yes,

Brianna Rhue 4:57

and you can go into many different forks that it's also fine. You have to do the work to find what lights you up.

Fred H. Cho 5:04

yes, yes.

Riyad Khamis 5:05

For

Brianna Rhue 5:05

No one can do that for you.

Riyad Khamis 5:07

Yes.

Brianna Rhue 5:08

one can do that for you. You guys are obviously living and breathing that as well.

Riyad Khamis 5:12

And I think that right now, especially optometrists coming in right now, there's so many different areas, like you said, myopia management, but contact lenses, like there's so many different specialties and, and niches out there now,

Brianna Rhue 5:23

yeah, we're just at the precipice of all this. I mean, if you don't like it. You got the power to evolve with it. I don't like the word change nobody likes to change. But when you look at it as evolution,

Fred H. Cho 5:38

Hmm.

Brianna Rhue 5:39

That's what differentiates you is knowing you have to put the work in. To get where you wanna go. It's not this rainbows and butterflies all the time, 'Cause yes, you went to school and you're the optometrist, but you're not a transformative leader yet. So do the work.

Riyad Khamis 5:54

And that's a really good point. Sometimes we think of it as, okay, maybe we need to take more time off or, or take time away. But really the hard work is part of getting where you want to be.

Brianna Rhue 6:03

Again. What lights you up?

Fred H. Cho 6:05

Everything that we achieved in life, a lot of that is thanks to that past self who didn't quit. Even when things were really hard, you had to learn new skill, or you were unsure about this challenge, but you did it anyway. We have to remind ourselves like growth happened because we didn't quit.

Brianna Rhue 6:21

Yeah. And I think we're so quickly now where it's like, oh, that wasn't successful. We didn't put the work in to even say that. You didn't make the investment to even say that. So in raising a nine and a 3-year-old from a boy mom, there's a lot of learned helplessness

Fred H. Cho 6:40

Hmm.

Brianna Rhue 6:40

has happened because we've been so comfortable and optometry is right in there. Dad, we are comfortable. It is easy what we do. Yes, we have the hard cases. I'm not discrediting what you guys do at all. Sclera lenses, myopia management. We are right at the core. Healthcare, but you have to own that. So tomorrow, are you investing in your future self? Are you investing in what optometry looks like in 10, 15, 20 years? So the way I look at things is very different.

Riyad Khamis 7:16

You talked a little bit about. Doing kind of a similar thing and saying, okay, am I really gonna count to one to two for my whole life? And then the opportunity of co-founding a tech company. Can you take us back to that time? 'cause I think that's really fascinating. And what were you feeling and what made you take the leap or say yes in that area?

Brianna Rhue 7:34

So in 2015, I was eight months pregnant. Jen and I, we both, same story kind of as you. We went to school together, became fast friends. We were out actually for one of our friend's wedding on the beach and she's like, ah, I just dunno if I can do this anymore. I think I wanna move to la So be careful what you say to me. Also, because I'm a cliff pusher, Fred, I did it to you too. I was like, go

Fred H. Cho 7:56

yes.

Brianna Rhue 7:58

Be careful. You say it because I'm gonna push you. So I was like, well buy a practice. She's like, it's that easy. I was like, Ah-huh. There's all these things for sale. You wanna move there? She bought a practice within like a month of us being on the beach, and we closed together. So we were going through it together. And we were now millionaires with a minus in front of it. And she said, like, this just wasn't going well. Patients coming in asking for copies of their prescriptions. We had just, you know, 20 12, 20 13 picked an electronic medical record system. They didn't have these functions yet. So Fred and rt, how hard could it be? B Oh my God. The joke is on me. I thought we were building a website for the longest time. So we had a hundred thousand dollars stolen from us instantly. 'cause here we are going into a tech world.

Riyad Khamis 8:50

Yeah.

Brianna Rhue 8:51

We thought selling to optometrist because we are, optometrist was gonna be easy. Gotcha.

Riyad Khamis 8:56

Right.

Brianna Rhue 8:57

Yeah. You guys are awesome. Oh my goodness. And then we've had people copycat us. We've had cartoon characters made out of us. If you look back in 20 16 when we launched, nobody was purple. Everybody's purple now.

Riyad Khamis 9:12

Right,

Brianna Rhue 9:12

It's the belief, what we were building and how we built it was very different.

Riyad Khamis 9:16

right.

Brianna Rhue 9:17

And now we're up against, honestly, global entities, which is freaking awesome.

Riyad Khamis 9:22

Right.

Brianna Rhue 9:23

So you can let that crush you or you can take it and fly with it.

Riyad Khamis 9:30

Okay.

Brianna Rhue 9:31

Yeah. We should probably be having a cocktail for this podcast here.

Riyad Khamis 9:35

I'm invested. That's that. No, and and that's true. Like I

Brianna Rhue 9:38

You 8:00 AM on Monday. Nothing like a getting into the root here guys. Let's go.

Riyad Khamis 9:44

And, and, just in hearing you say all that really inspiring and, that mindset, I think is really powerful. If you had to give advice on taking the leap or just going for it when so many, people are stuck in that comfort zone in that exam room and are thinking, I wanna be like that.

Brianna Rhue 9:59

Yeah, and I still do this guys. I still see patients

Riyad Khamis 10:02

Right.

Brianna Rhue 10:02

So this is not me getting out of optometry. I still own the practice. I realized when I had my first baby, people brag about how little time they take off with maternity leave and Canada, you guys don't, you get like nine years off like but in the US it's like this badge of honor almost to get back as fast as you can. And I didn't fall for that. So I hired and I was like, look, I don't know if I'm gonna need to keep you after, but I do need your coverage for three months. I remember driving by the practice and I was like, oh my God, I'm making money while I'm not there. Like, this is in gradual,

Fred H. Cho 10:42

Yeah.

Brianna Rhue 10:42

I got that high of what delegation really means. What allowing someone else to do that they're really good at lets me do what I'm really good at.

Fred H. Cho 10:53

Yeah.

Brianna Rhue 10:54

Everyone knows that I'm a huge Dan Martel fan girl with Buyback Your Time. And I started doing that. So I could do what lights me up i'll quote a lot of books. There's one called Business Out Side by Bart Foster, and in the back of the book, I have it right here, he has these 50 words and these are your core values. So he has something like work life balance, consistency, helping tradition, health love. Learning, creativity, ambition, inner harmony like so your 50 words become 10, 10 become five, five become three. Your three becomes your value statement.

Fred H. Cho 11:34

Hmm.

Brianna Rhue 11:34

can't change your core values, but you can evolve your beliefs. So one of mine, is pure joy. Like this. I get to move one of my joy frogs today 'cause we're on this block up one of my other core values is like risk. Throw me up as high as you can. Like I was again, cheerleader gymnast, like, just throw me off as high as you can. Just make sure you please catch me so I don't bring my evil again.

Fred H. Cho 11:58

Just going back to when you mentioned delegation, I read the book as well, which is great, but you've mentioned to me about how much you invested in coaches, like. In your own skills,

Brianna Rhue 12:09

Yeah,

Fred H. Cho 12:10

so I'm just curious what pushed you to bet on yourself that way?

Brianna Rhue 12:15

I mean, to me it's a non-negotiable. I like here, I wanna get where I wanna go, right? I'm not gonna learn all this. You can pick up a book now for $20, and that whole person's life is in that book.

Fred H. Cho 12:26

Mm-hmm.

Brianna Rhue 12:27

If you take one or two golden nuggets from that, people are like, when do you have time to read? When do you not have time to read? Like it, it's 10 pages. I guarantee you if I looked at your phone, you've scrolled on Instagram or whatever for 50 minutes. You can give 20 of those to, to reading or curate your feed to teach you something. So Fred, it's just redefining what success is. No one can do that for you.

Fred H. Cho 12:54

No, for sure. That kind of makes me feel really inspired 'cause you're speaking my language when you say all these things, it's like no one else can do this for you. You have to figure this out yourself. There's gonna be hard work challenges, I think when people see other people who are successful, they don't really see the hard work and the investing in yourself, the delegation to buy back your time, they don't really see that. To me it's like a no brainer. Of course, you should take risks. You can't just stay boxed in.

Brianna Rhue 13:20

Fred, I was coached my whole life through dance, through gymnastics, through cheerleading. I cheered in college. I always had a coach. Why would I not have a coach now? That's when you need it more than ever. That's where I don't see enough of us. Making the investment in ourselves. You can do that through books. You can do that. Like here, you're investing in yourself, listening to Fred and I

Riyad Khamis 13:48

right.

Brianna Rhue 13:49

So the coaching part, I wish I would've done it earlier. I wish I would've done it sooner

Riyad Khamis 13:57

The coaching investing in courses and using your time to reinvigorates your passion It realigns you I'm always thinking, do I do this course? Do I take time to attend this thing? And then when you come back, you're always feeling like. You never regret it.

Fred H. Cho 14:09

Yeah. And I also wanna add that sometimes a lot of us get stuck in thinking about what's realistic. Like, what is realistically possible. But I think that often limits us too. If you have your health, you can do anything you just need to invest in yourself. Take small steps, so. I really liked what you said, Brianna

Brianna Rhue 14:27

In Buyback Your Time, there's one thing he says, growth isn't just necessary for expansion. Growth is necessary for survival. So when you stall, even though you may not realize it, you're agreeing to shrink. And that's what I'm seeing in a lot of optometry

Fred H. Cho 14:45

Growth is survival I really like that. And I would also add that growth is happiness. It's fulfillment. Like it's what drives the why. I remember the first five years outta school, I kept getting better as optometrists, like you learn so much on the job. But then eventually I become polished enough. When I started growing in other ways, like as a speaker now and as a writer and that has led to a lot of other avenue of growth, which I really enjoy now. Great.

Brianna Rhue 15:18

I think you hit on something there where you become polished enough, you become really good at it, that it starts to become boring. That's when you lean in. And everyone else now is like, oh, I'm bored. Let me lay out. There's that word, bored. We weren't taught to be bored. Have you ever driven to work and not listened to music or a podcast? Have you given yourself a detox day? Have you gone on a walk or a run without your phone? It's little things like this. Just, that discomfort. We're so rushed with this onto the next syndrome, onto the next post, onto the next patient.

Fred H. Cho 15:58

Yeah, I think you're onto

Riyad Khamis 15:59

Hmm.

Fred H. Cho 16:00

there because especially now, I think the pace of life is so fast. And part of the

Brianna Rhue 16:05

It's so fast.

Fred H. Cho 16:06

yeah, I started this travel optometry is that I want to slow down to find more time so I can realign my life. And so most recently I was in Newfoundland. I don't know if you're familiar, Brianna. It's, it's like the east coast of Canada. But at this time I was in an Oceanside cabin, so would open the back door and it's just nothing but coastlines and Atlantic ocean waves. And I remember just sipping my coffee every morning there and just enjoying the slowness. But you know what, sometimes it takes a few days to settle into the

Brianna Rhue 16:40

Oh, it does.

Fred H. Cho 16:41

It's very, like, initially it's very restless. I live in a big city, I'm used to like things fast, fast, fast. But that slowness is so peaceful, like it, it really gives you more perspective on the big questions like, how am I really spending my time? And so, yeah. I really love that you brought up enjoying the time without the distractions

Brianna Rhue 17:00

I mean, listen to this one, but you know, maybe tomorrow you don't.

Riyad Khamis 17:05

Yeah, just this one. Just hanging out without thinking of the next thing. I, I really like that. Finding enjoyment in life in the little moments, everyone needs that reminder because things just go, go, go all the time

Brianna Rhue 17:17

So optometry is at a critical point right here where. You're seeing a lot of people not wanting to quote unquote take the risk on themselves to either do a private practice or a cold start, or be their own boss. Guys, where do you wake up in five or six, seven years? So you have to find what lights you up. If it's not that, what's your side hustle? You have a nine to five and now you have a five to nine. What is it? If that makes you uncomfortable, there's a reason you've gotta lean into that. Don't be scared of that. Right. Scared and fear and excitement. It's all the same emotion. It's just how you label it. One of my quotes that I live by is, you can wake up every day and build somebody else's dreams, or you can wake up every day and build your own.

Fred H. Cho 18:02

Hmm.

Riyad Khamis 18:02

Right.

Fred H. Cho 18:03

There's a phrase that I heard recently that I think you'll both really resonate with. The longer you're on the wrong train, the more expensive it is to get home.

Brianna Rhue 18:12

Oh, that's.

Fred H. Cho 18:13

yeah, the longer you just wait on this feeling like you feel like you should be doing something more. You know, you feel like you can do more, but you don't, the more costs that you're gonna pay for that. And so I really resonate with what you said, Brianna there.

Brianna Rhue 18:27

Yeah, that's it. That's a great one, Fred. I love stuff like that.

Riyad Khamis 18:30

When you're juggling optometrist, CEO, your kids and speaker and mentor, and there's a bunch of different things. How do we juggle all that without feeling overwhelmed or taking on too much? Right.

Brianna Rhue 18:44

Yeah, there's a lot of balls in the air, man.

Riyad Khamis 18:46

I.

Brianna Rhue 18:47

It's finding the fun in all of it, right? Focusing on what lights me up. Because what lights Jen up? I freaking hate.

Fred H. Cho 18:56

Mm-hmm.

Brianna Rhue 18:57

What lights me up? She hates. I'm a huge, huge advocate of partnerships, and it doesn't have to be a partnership like Jen and I or Fred and Riyad, right? Or in a private practice. But you've gotta find the partners in your life and you have to lean on them. I mean, this is basic relationship 1 0 1 building. But you have to do the work to want to also change and grow and evolve. So this is always just about leveling up. It's about having conversations like this. I'm having conversations with people that are 2, 3, 4, 5 steps ahead of me. So that's what you're seeing here. That's what I want to invigorate in Optometry, we are in a really, really cool profession

Fred H. Cho 19:46

Yes.

Brianna Rhue 19:47

to do a lot of really cool freaking things. Let that light you up. Your value is between your ears. If you're giving an eye exam for free with two pairs of glasses. How can you feel valued in that exam room when they don't wanna pay their $10 copay? No, dude, I'll sell myopia management doctor, contact lens, dry eye, IPL treatments all day because I know that I'm doing what's right for that patient. I know I'm doing what's right for that practice. So if you wanna be on this train, get the F on. And if you don't get the F off and it's gonna be an expensive ride back, but Fred got you.

Riyad Khamis 20:30

you go. I tied it right in and, and I, yes. And. I always find this with vision therapy and NeuroVisual rehab as well, but there was never a time where I felt like. It wasn't gonna help the patient or it wasn't going to be useful there and, presenting the money was never a weird thing for me it was there to help the person I believed in it. And I still do. I truly believe, what we're gonna do is gonna help

Brianna Rhue 20:53

That's the number one thing. You gotta believe in it. You have to believe in it.

Riyad Khamis 20:56

And, I think that really comes across and, and we find a lot of people end up signing up and it creates this partnership with them as well.

Brianna Rhue 21:03

Another podcast we just recorded for the book Nerds was on to sell as Human by Daniel Pink. We're all in the people moving business. It doesn't matter what you are. We're all trying to convince someone to do something, whether it's your 3-year-old to not sleep on his cars at night, your 9-year-old to like eat something besides chicken nuggets,

Riyad Khamis 21:26

Right,

Brianna Rhue 21:27

all day from the moment your feet hit the ground the moment that they don't,

Riyad Khamis 21:31

You had mentioned how early on in your career, you said yes, took a lot of opportunities saying yes to things. Are you still kind of that Yes. Person.

Brianna Rhue 21:40

No. So now again, 'cause I said what I was doing in my thirties was building my future cell.

Riyad Khamis 21:45

right.

Brianna Rhue 21:45

saying yes to a lot of things. My amazing friend, April Ousting. She's like, Brianna, you should join this thing. It's called BNI Business Networking International. Okay, so you go every single week. From seven in the morning till eight 30 in the morning. It was every single Wednesday. You have to present for a minute on what you do. It's where I got really good at singing, really good at jingles, really good at presenting what dry eye was or myopia management was, right? So I always won the award for best commercial that they called it, so now eight years in, I couldn't do it anymore. It was like you do outgrow stuff. That's okay. I said yes to those for a long time, but then there becomes a moment in your life where it actually has a negative return on your investment

Fred H. Cho 22:30

Yeah. I read a book by Derek Sivers, which he says it's either a hell yeah, or it's a no. So when you wanna go in on the right, yes, you can go all in on it. S because you said no to these other things that don't really light you up. now just to wrap up the podcast, we have a couple more questions for you and I'm really curious what you would say to this. So if the past, you could follow you for work for a week, just wondering what they would say, what they might find interesting or surprising. Think about yourself just fresh outta school.

Brianna Rhue 23:05

If my past self could follow me today for a week, it would just be how much I've enjoyed the journey. I enjoyed every day

Fred H. Cho 23:18

Hmm.

Brianna Rhue 23:20

and I enjoy the highs as much as I enjoy the lows. It took me a while to get there. What you've seen like that future self too is the belief busting that I've had to do. The beliefs that were put onto me as a kid, the beliefs as an optometrist, what you're worth, the belief as a woman, tech entrepreneur, CEO, that are out there being a mom, being a wife. Still having time for myself being a pickleball player. I mean like there's beliefs around all that, right? So just realizing it's on you. And I really wish I would've started reading earlier. I have an amazing patient that started working for us. So she just turned 18. She got into Columbia. I mean, she's my hardest worker. But she's been with us since she was 14. So she would come in after school a couple hours. She was one of my first myopia management patients, and I pulled her aside, you know, she's leaving to go off to school, to New York, but I told her one thing. I said, look, you're 18 right now is it's about compounding and nobody really learns about compounding. What I want you to start doing, and I'll give you a book list right now, start reading 10 pages and we did the math. You do 10 pages a day, you'll get through one book a month. Those 12 books by the time you graduate, that's a lot of books. And now you graduated at 22 and now, now look at yourself at 28 and 32 and 36. I can't ever catch you. So it kind of wraps it up back Fred, with like that train. What train are you on? It's a really expensive ticket to get back.

Fred H. Cho 25:02

I'm just reading a book now called The Deep Magic of Daily Consistency. Have you heard of it, Brianna?

Brianna Rhue 25:08

I have not, but I'm writing it down right now.

Fred H. Cho 25:10

Yeah. So it kind of touches on what you mentioned, which is compounding, but the book focuses on the importance of daily actions, I have a newborn right now, I don't have the attention to read for an hour a day. But I can read

Brianna Rhue 25:23

I love that

Fred H. Cho 25:24

a day,

Brianna Rhue 25:25

I.

Fred H. Cho 25:26

what I do now. I just, put a timer for 10 minutes and I just read a few pages And the book also says that the consistency is the DNA of mastery. It brought up the example of Kobe Bryant, where or Charlie Munger Warren Buffet. These highly successful people, their days actually look rather mundane because they just do the same thing, whether it's practice or reading for Charlie Munger, it's just doing the same thing over and over, and that's what you have to do. To get the kind of results that, inspires other people.

Brianna Rhue 25:56

And I'll end here too, with the I Pitch book. So find me on LinkedIn. Message me there. I'll send you a book. But what I've realized in optometry school and like the business side, right, because I'm in a lot of these conversations and everyone all the time, they're like, ah, temperatures are just such bad at business. I'm like, no, we're not. We can learn it. You gotta help us. Teach us. But guess what's been said over and over and over and over again. We're bad at business.

Riyad Khamis 26:20

Right.

Brianna Rhue 26:21

what are we gonna start believing that we're bad at business? So please start changing the conversation. Optometry school taught us to be clear, confident, concise, first, do no harm. That's your clinical brain. So I know you're all science wired. Okay? There's a science to business. Learn the science behind business. Don't run a charity, run a business. So in business you have to take risks, but you take a calculated risk by being a shark in Shark Tank and asking questions, getting those people around you at your front desk to ask the questions to your reps. So that is part of what the I Pitch book will help you do. It's just a workbook. 'cause I realize a lot of people, when I hand them a book r and Fred, they'll like open it to the back, like looking at how many pages it is and what kind of homework I'm giving them. I'm like, oh my God, it's three. It's three fricking pages. Okay. Like, you can do this. You can do this. So yes, I did. Without knowing it played into the attention deficit disorder that we all, all have right now.

Fred H. Cho 27:22

It This was really good. We definitely have to have you again as a guest sometime. I think we got through like half the questions maybe, but

Riyad Khamis 27:29

yeah.

Fred H. Cho 27:29

Hopefully listeners got that fire and feel inspired to take action.

Riyad Khamis 27:34

As Fred said, yeah, we'll definitely love to have you on again at some point and so you said best way to reach you LinkedIn.

Brianna Rhue 27:40

Yep. LinkedIn. And then also, if you've not checked out Doctor Contact Lens, we're not in Canada yet,

Riyad Khamis 27:46

Hmm.

Brianna Rhue 27:47

but doctor contact lens.com, sign up. It's a, you know, 15, 20 minute demo and really away you go. So we've helped a ton of practices, like we're on a mission too. Take down online retailers and how we do that is one prescription a time that you wrote that stays to practice.